Position: Search Engine Marketing/SEM Specialist

Job type: Full Time, Permanent

Experience: 5 - 7 years

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Job content

The Product Marketing Associate develops, implements, tracks, and optimizes digital marketing campaigns across all digital channels, with emphasis on Search Engine Optimization and Marketing. You should have a strong grasp of marketing tools, strategies, design and implementation of integrated digital marketing campaigns, from conception to full execution. You will be responsible for creating and implementing the Search Marketing roadmap for RoundGlass Cross.

Primary Responsibilities

  • Plan, own and execute all digital marketing initiatives including but not limited to SEO, SEM, email marketing, organic & paid social media, affiliate and display advertising campaigns
  • Track immediate and long-term marketing goals; measure and report on campaign performance
  • Optimize spend and performance based on trend insights
  • Brainstorm new creative growth strategies; plan, execute, and measure experiments and conversion tests
  • Create long-term SEO growth plan; manage project plan for execution across product, design, content and other teams
  • Evaluate end-to-end customer experience using analytics, across multiple channels
  • Instrument conversion points and optimize user funnels

Educational and Experience Requirements

  • Preferred experience includes:
  • Engineering and / or management degree
  • 5+ years of hands-on experience in digital marketing
  • Strong data interpretation and analytical skills
  • Good understanding and working knowledge of Google Analytics, Search Console and other analytics tools
  • Familiarity with tech and start-up environment preferred
  • Strong verbal and written communication skills

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Deadline: 05-10-2023

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