Executive Marketing- Martech
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Location: Mumbai Maharashtra
Category: TV / Media / Newspaper
Industry:
Job content
Responsibilities
Overseeing and developing marketing collaterals
Conducting research and analysing data for reporting
Devising and presenting ideas and strategies for improving the existing marketing strategies
Conduct promotional activities for events, webinars and other internal sessions
Compiling and distributing insights-driven information from various marketing activities conducted
Monitor progress of campaigns using various metrics and submit reports of performance
Initiate and control surveys to assess customer requirements and ensure their loyalty
Monitor corporate branding applications across the marketing materials to deliver quality corporate brand image consistently
Liaise with internal and external teams to ensure that tasks are completed and programmes are delivered on time
Create content and proofreading copy for various collaterals
Requirements
Good understanding of market research techniques and data analysis
Thorough knowledge of strategic planning principles and marketing best practices
Proficient in MS Office. Understanding of marketing & technology platforms is a plus
Familiarity with social media and web analytics (e.g. WebTrends)
Excellent communication and people skills
Strong organizational and time-management abilities
Creativity and commercial awareness
Preferably an MBA or equivalent
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