Digital Strategist

AdLift India

View: 102

Location: Gurgaon Haryana

Category: Other

Industry:

Job type: Full-time

Salary: View Detail

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Job content

Roles & Responsibilities

  • Build, plan and implement the overall digital marketing strategy
  • Set digital marketing strategies using all necessary tools (e.g. website, emails, social media, and blogs)
  • Research products, services, and current strategies to identify new opportunities.
  • Analyze web traffic metrics and suggest solutions to boost web presence.
  • Monitor SEO/SEM, marketing, and sales performance metrics to forecast trends.
  • Build strong client relationships through social media interaction.
  • Keep up-to-date with our audience’s preferences and proactively suggest new campaigns.
  • Liaise with Marketing, Sales, Design, and Content teams to optimize customer experience and ensure brand consistency.
  • Identify advertising needs.
  • Establish best practices in digital marketing.
  • Stay up-to-date with digital technologies developments

Requirements

  • Proven work experience of 4+ years as a digital marketing strategist or Digital marketing manager.
  • Demonstrable experience with SEO/SEM and CRM software.
  • Experience implementing and optimizing Google Adwords campaigns.
  • Solid knowledge of web analytics tools like Google Analytics.
  • Hands-on experience with online marketing tools and practices.
  • Familiarity with web design and HTMLExcellent verbal and written communication skills.
  • Strong analytical and project management skills.
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