Digital Marketing Specialist


View: 101

Location: Durgapur West Bengal

Category: Other


Job type: Full-time

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Urgent Hiring!

Digital Marketing Specialist

The Digital Marketing Specialist is responsible for the development and execution of marketing communications and digital content that support the objectives of the clients’ business. This includes web content, search engine marketing (SEM), search engine optimization (SEO), and account management. This position will be responsible for planning, creating, and executing cost effective digital marketing programs and communications that drive sales and support the customer journey.


• Develop and execute plans to achieve sales targets

• Propose and help implement marketing programs and promotional campaigns

• Manage customer service related issues or questions and ensure timely response and resolution

• Provide monthly and quarterly marketplace sales reports to management team and key managers

• Monitor, identify, and develop strategies to effectively compete with category sellers and brands

• Provide monthly analytic reports with recommendations specific to driving and optimizing traffic, behavior, campaign response, keyword research/analysis, SEO, and SEM opportunity

• Work with marketing team members in the development of content for brands’ Web sites including copy, merchandising, banners, and promotions

• Develop and manage efficient procedures and workflows for the digital content life cycle, including creation, approval, revision and removal

• Manage PPC advertising campaigns within approved budget

• Review new technologies to keep the company at the forefront of developments in digital marketing

• Stay current with marketplaces and trends to ensure top rated seller status

• Other duties and projects as assigned

Qualification Requirements

• Bachelor of Science in Marketing, Business or related field or equivalent experience

• Minimum 2 years of experience in a similar digital marketing role

• Excellent project management skills, with a demonstrated ability to consistently prioritize and manage multiple tasks

• Outstanding communication skills across numerous platforms including written, verbal and multi-media

• Strong understanding of current online marketing concepts, trends, strategies and best practices

• Demonstrated experience defining and adjusting digital marketing plans and/or strategies based on analytic results

• Proficiency in Google Analytics required

• Proficiency in Microsoft Office suite required

• Proficiency with different social media platforms and a proven track record building B2B brands via Facebook, Twitter, Instagram and LinkedIn is a plus

• Willingness to assist customers in resolving their issues, meeting their expectations, and providing 100% satisfaction

• Highly motivated and can work independently, detailed oriented, organized and efficient

• Team player; ability to work well and be flexible within marketing team and other departments

• Creative problem solver, passionate about winning and achieving results

Mental/Physical Demand

Strong color perceptions/comprehension, graphics composition skills, verbal composition skills, reading and writing simple and complex copy.

Multiple projects on critical deadlines. Wide degree of creativity and latitude is expected. Repetitive motions.


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