Brand Manager

Job content

JOB TITLE/HEADLINE:Brand Manager

EMPLOYMENT TYPE:Full time, permanent.

REPORTING TO:Head of Marketing
LOCATION:Andheri, Mumbai

ABOUT THE ROLE:We are seeking a talented and experienced Brand Manager to join our dynamic marketing team. As a Brand Manager, you will be responsible for developing and implementing effective brand strategies to enhance brand awareness, drive customer engagement, and achieve business objectives. You will collaborate with cross-functional teams and work closely with senior management to ensure consistent brand messaging across all channels.

WHAT WE EXPECT FROM YOU:

• Develop and execute brand strategies: Create and implement comprehensive brand strategies to establish and strengthen our brand identity. Define brand positioning, target audience, and key messages to differentiate our brand in the market.
• Brand messaging and communication: Develop clear and compelling brand messages that resonate with the target audience. Ensure consistent brand communication across all marketing channels, including advertising campaigns, digital platforms, social media, and public relations.
• Market research and analysis: Conduct market research to identify consumer insights, market trends, and competitive landscape. Analyze data to understand customer preferences and behavior, and use these insights to inform brand strategy and decision-making.
• Product branding and launches: Collaborate with product development teams to create impactful product branding strategies. Ensure successful product launches by developing marketing plans, positioning statements, and promotional materials.
• Brand guidelines and standards: Establish and enforce brand guidelines and standards to maintain brand consistency. Monitor brand usage across all channels and provide guidance to internal and external stakeholders to ensure adherence to brand guidelines.
• Cross-functional collaboration: Collaborate with internal teams, including marketing, sales, design, and product development, to align brand strategies with overall business objectives.

Provide brand guidance and support to these teams to ensure consistent brand representation.

• Brand performance tracking: Develop metrics and key performance indicators (KPIs) to measure the effectiveness of brand strategies and campaigns. Monitor brand performance, analyze data, and generate reports to senior management with actionable insights and recommendations.
• Brand partnerships and sponsorships: Identify strategic brand partnership opportunities to enhance brand visibility and reach new audiences. Manage relationships with external partners, negotiate contracts, and oversee brand-related sponsorships and collaborations.

OUR IDEAL CANDIDATE:

• Bachelor’s degree in marketing, business administration, or a related field. A Master’s degree is a plus.
• Proven experience of 4 to 5 as a Brand Manager or similar role, preferably in a consumer- focused industry.
• Strong understanding of branding principles, marketing strategies, and consumer behavior.
• Excellent written and verbal communication skills, with the ability to craft compelling brand messages.
• Proficiency in market research and data analysis to derive actionable insights.
• Demonstrated ability to develop and execute successful brand strategies and marketing campaigns.
• Experience in managing product branding and launches.
• Strong project management skills, with the ability to handle multiple tasks and meet deadlines.
• Analytical mindset and attention to detail.
• Strong interpersonal skills and ability to collaborate effectively with cross-functional teams.
• Familiarity with digital marketing, social media platforms, and emerging marketing trends.
• Knowledge of brand guidelines and standards.
• Results-driven and proactive mindset with a focus on continuous improvement.

YOU WILL LOVE WORKING WITH FATAKPAY BECAUSE:

• We value balance.We are committed to providing an environment in which you can balance great work with a great life.
• We’ll invest in your career.Our company’s growing quickly, and we’ll give you the opportunity to do the same. You’ll have access to a number of professional development opportunities so that you can keep up with the company’s evolving needs
• We offer competitive compensation packages.We deeply value the talent our team brings to the table and believe that fair and equitable total compensation packages are part of our commitment to everyone who works here
• Multicultural workplace.A multicultural and diverse team of colleagues from different states.
• An opportunity to wear many hats
• An entrepreneurial crew that supports risk, intuition, and frequent experimentation
• The opportunity to make an impact in a transformative industry
• An opportunity to build and lead a highly talented and driven team

OTHER PERKS & BENEFITS:

• Progressive and flexible work hours that match your personality and lifestyle.
• Compensation could include stock options for significant upside.
• Health benefits
• Cool gadgets and swags
• Attractive wellness programs
• Competitive performance bonus
• Paid sick leave
• Paid maternity and paternity leave
• Career development training.

ABOUT THE COMPANY:
Fatakpay Digital Private Ltd (Fatakpay) is a digital-only lending platform that provides virtual credit facilities. The solution provides a 100% digital and paperless quick, transparent and secure way to transact in multilingual format with a ‘scan now, pay later’ facility and easy repayment options.

We’re a company that strongly believes in teamwork, design, creativity and tech. We love to build the best possible Financial Tech products that make the world a better place.

It was founded by a team of four IIT- B, Erasmus University alum and with 70+ years of combined experience in Tech and Finance.

WHAT HAPPENS NEXT?
If you wish to discuss the job in further detail, please contact Disha Gajra on hr@fatakpay.com.
If selected for interview, you will hear directly from someone from the HR department, usually within a week of the closing date.

Job Types: Full-time, Regular / Permanent

Salary: ₹600,000.00 - ₹1,000,000.00 per year

Schedule:

• Day shift

Ability to commute/relocate:

• Mumbai Suburban, Maharashtra: Reliably commute or planning to relocate before starting work (Required)

Experience:

• total work: 5 years (Preferred)

Work Location: One location