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Job content

Job Description

Roles and Responsibilities

The individual will have primary day-to-day responsibility for increasing coverage in his/her state by working building a network of partners for distribution of FMCG products and commodity in semi urban and rural areas. The individual is expected to build the sales team and structure and be responsible for revenues in his/her state. The individual is expected to lead and manage a large distributed team which would be responsible for building a distribution network for supply FMCG goods and commodities to retailers in semi urban and rural space. The individual reporting into the regional sales head, will be a part of the Sales Leadership Team that will be responsible for building sales and distribution network in respective regions.

Key Responsibilities:
  • Directly responsible for achieving the revenue targets for the territory
  • Work with senior management in defining sales strategy and work on the execution plan based on the defined strategy
  • Build, Lead and manage the Sales team for achievement of sales targets and reach as per the plan
  • Build a network of partners to supply FMCG goods and commodities to retail stores in his/her state in both rural and semi urban areas
  • Manage the performance of the sales team by assigning them periodic targets
  • Conduct Periodic review on the Progress of Business, Weekly, Monthly, Quarterly, and on

Desired Candidate Profile

  • Strong experience in the domain of mass distribution
  • Should have the experience of increasing pan coverage and sales
  • Experience of working with different stake holders and support teams spread across the country
  • Aptitude to work in a fast-paced organization with active listening, negotiation, facilitation, and reasoning skills.
  • Proven leadership capability to build, lead, manage and groom teams
  • The individual must have hands-on approach, ready to get hands dirty whenever needed
. Experience in Modern trade/ HORECA/ Institutional Sales is mandatory

Perks and Benefits

Perks and Benefits

Area Sales Manager
Not Disclosed by Recruiter
Functional Area:
Sales, Retail, Business Development
Role Category:
Retail Sales
Employment Type:
Full Time, Permanent
Key Skills

Institutional Sales

Horeca Sales

Team Management

Distribution Management

Area Sales Management

FMCG Sales

General Trade

Skills highlighted with ‘‘ are preferred keyskills

Any Graduate
MBA/PGDM in Marketing
Doctorate Not Required

Company Profile


ElasticRun is a tech driven national distribution network. We offer distribution services using our state-of-art distribution technology platform. We provide services for,


  • First Mile and last Milea
  • Intra-City milk runs Services

Sales Distribution

  • Sales & Distribution
  • CNF Services

B2B Fulfilment

  • Warehousing
  • FTL Transportation
Looking for Inquisitive and creative individual who loves to explore streams of data and derive patterns within and across various business streams. Opportunity to explore data of leading 80 FMCG brands and propose strategies for purchase, sales and operations.
Company Info

Contact Company:
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Deadline: 19-01-2024

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