Account Manager

☞ CIEL HR

View: 102

Update day: 09-12-2023

Location: Allahabad Uttar Pradesh

Category: Sales

Industry: Human Resources Services

Position: Entry level

Job type: Full-time

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Job content

Job Title:Account Manager

Department:Sales

Overall Years of experience:3 – 5 Years

Location:Allahabad

Principal Responsibilities: Maximizing sales revenues and achieving sales & collection targets through promoting & selling advertising space on

Radio & digital platforms of Fever network to clients

Role Will Involve
  • Understanding, optimizing & packaging Advertisements & Content Inventory
  • Carrying out research on clients & understand their marketing strategy
  • Gathering market, competition/customer information to maximize revenue
  • Creating briefs according to client’s needs with support from programming/creative team
  • Pitching of advertising options to clients on Radio & Digital platforms
  • Negotiating on rates and deliverables of a campaign with the buyers and managers for closing deals
  • Ensuring timely delivery of commitment through internal coordination
  • Coordination and integration with the Programming and Creative Solutions team.
  • Keep Business information and customer records up to date
  • Focus on New Business Development, Pure Money, Client Led Activations (CLA), Advertiser Funded Programs (AFP)
  • Optimum utilization of Sales Tools (SPANCO, CPG, SFDC etc)
  • Drive Digital Sales:
  • Understanding of Digital/Social Media Sales: Metrics related to Campaigns like Impressions, Reach, CTR (Click through Rates), Leads etc.
  • Understanding of Digital/Social Media Pricing: CPM (Cost per Mille/Thousand), Cost per Click (CPC), Cost per Video View (CPVV), Cost Per Lead (CPL), Cost per Full Video View etc
  • Understanding basic formats of Digital Sales : Display, Video (Pre Roll, Mid Roll, Native, Contextual)
  • Digital sales for Podcast, FabPlay, FabMarket &
  • Understanding of selling influencers on social media & their relative costing.
  • Effective monetization of all social/digital platforms of Fever network.
  • Coordination with digital marketing team for campaign execution.
  • Focus on achieving monthly Collections targets.
BEHAVIORAL SKILLS: (Attitude, Aptitude and Abilities)
  • Exceptional interpersonal & communication skills
  • High on energy & very agile
  • Strong ability to grasp market challenges
  • Customer Centric & Result Oriented
  • Strong client relationships
  • Understanding of client needs and brands
  • Well versed with latest Digital Sales strategies
TECHNICAL SKILLS: (Skill set required to do the job- Tools, Technical Knowledge, and Certifications etc.)
  • Excellent knowledge of MS Office
  • Good understanding of the digital environment of ad space selling
  • Able to analyze and interpret data
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Deadline: 23-01-2024

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